About — DEPOPAS

Overview

Good design isn’t magic. It’s a set of choices that can be learned, reverse engineered, and applied to your business. Most branding is slow and expensive because of overhead and excessive deliberation. We cut the process down to the decisions that matter, so you get a brand you’re proud of in ten days.

What we believe

A brand has one job, build trust.

A weak brand is a tax on growth.

If your brand lags your product, every growth effort sends people to an experience that erodes trust. People make that judgment in seconds, before you get a chance to explain. You mistake a trust problem for a demand problem, and every experiment drags.

You don’t need the best brand in the world. You need one that works.

From first impression to purchase, buyers should understand what you sell, trust you to deliver, and know how to buy. A small number of high-impact decisions take your buyer journey from losing trust to building it.

Great outcomes don’t have to be expensive.

Agency rebrands often run mid five to six figures and take months. The price and time often reflect how creative the agency is and how proprietary its process is, and the assumption is that paying less gets you less. It doesn’t have to.

Background

DEPOPAS was founded by an operator with 12 years in startups. He led growth and marketing, then go-to-market, at brand.ai, was Chief Growth Officer at Demand Curve, and spent seven and a half years building a Techstars healthcare company. Along the way he raised money, ran P&Ls, closed Fortune 500 deals, and taught himself design. He’s seen firsthand how a brand can accelerate growth or hold it back.