02 / Services
Fractional brand & growth leadership.
I join your leadership team part-time to find what’s holding growth back. Then I set priorities and lead your team through the changes.
01 / The first month
Rapid audit.
80/20 roadmap.
I review your marketing, growth efforts, and buyer journey, from ads to onboarding. Two or three focused conversations with leadership and process owners fill in the gaps. I identify what’s working, where buyers lose trust, and what can improve quickly.
Within two weeks of getting access, you have an 80/20 roadmap. We refine it in week three, grouping initiatives by function and buyer journey stage, ranked by impact and effort, with clear responsibilities.
You also get a hypothesis-based growth roadmap with investment priorities, success measures, and next steps for each test.
02 / Ongoing leadership
Clear direction.
Weekly progress.
I direct your team and agency partners through the roadmap, holding them accountable for quality and deadlines. I take on selected pieces myself when that’s the fastest way forward.
Your team gets clear briefs for each initiative: refining your brand identity, sharpening your positioning, improving your website and sales materials, strengthening social and editorial content, refining pricing and packaging, and testing new ways to unlock growth.
The aim is to ship improvements every week, adjusting priorities as results come in.
Focus areas
- Business strategy
- Marketing & growth
- Positioning & brand
- Website & buyer journey
- Pricing & packaging
- Sales & onboarding
- Content & distribution
- Measurement & testing