04 / Articles
Articles I’ve written.
brand.ai / 2026Your CMO's days are numberedCMO tenure keeps shrinking, and AI is raising the bar. The marketing leaders who adapt will replace intuition with systems that hold up without them.brand.ai / 2026Why most AI pilots never leave the labMost AI pilots stall because brand knowledge was written for people, not machines. The fix isn't better prompts. It's structured brand intelligence.brand.ai / 2026Brand Engineers: The Role That Didn't Exist Until NowAI is already representing your brand, mostly from guesswork. Brand engineers build the structure so every tool and team gets it right consistently.Demand Curve / 2025The ROI on a failed Techstars startupThe opportunity cost of my 7.5-year startup journey and what I’d do differently.Demand Curve / 2025Doubling Revenue in 30 Days — A Live Case StudyA four-hour workflow to reconnect with previous sponsors and warm leads.Demand Curve / 2025Tough Love (Why Lovable’s Growth Playbook Isn’t Yours)Why copying unicorn playbooks can backfire unless you adapt them to your stage.Demand Curve / 2025Why Your Niche Content Gets IgnoredWhy ultra-niche content dies in modern feeds and how to package expertise so it still pulls in buyers.Demand Curve / 2025Why Curiosity Beats Convincing in Founder SalesHow curiosity-led discovery beats pushy pitching in sales, hiring, and fundraising.Demand Curve / 2025How to Make Quality “UGC” Ads Using Only AIA practical system for producing high-performing UGC-style ads using only AI.Demand Curve / 2025The Five Fits Framework: Why Product-Market Fit Isn’t EnoughThe Five Fits checklist teams can use to stress test whether their startup can actually scale.Demand Curve / 2025Notion Mail: The Hidden Growth Strategy to Penetrate Saturated MarketsHow bundling a “me too” feature into a product people already live in becomes a stealth wedge into crowded markets.Demand Curve / 2025How to get 75% of customers to choose annual plansHow founders can use Vail Resorts’ pricing strategy to psychologically “hack” more customers into choosing annual plans.Demand Curve / 2025How to Turn Obvious Problems into Million‑Dollar BusinessesSimple frameworks for turning everyday annoyances into credible startup ideas with a real payer and a tight wedge.