Brands
Heirlume.
Neighborhood vet clinics in Denver, with a membership that covers the routine and makes the rest easy.
A vet that feels like a friend's front room.
Concept work for a hypothetical vet practice, four neighborhood clinics in Denver for dogs, cats, rabbits, and birds. A membership covers exams, same-day visits, and a vet on chat at any hour. People at the vet worry about two things, their animal and the bill, so the brand is warm and bright, and prices are always shown up front.
- Name and mark
- Color
- Type
- Photography
- Illustration
- Layouts and templates
- Motion
- Copy
Two rings, one for the pet and one for you.
A vet visit is about two of you, the animal and the person who loves it. The mark is two linked rings for that pair, and the same team holds them together every visit. The name is set in a soft serif with round ends, friendly without being cute, and everything else in a plain sans that reads at any size.
Bright enough to make a vet visit feel easy.
Most vets are white walls and fluorescent light. We wanted the opposite, a yellow you’d spot from across the street, black for weight, and red for the moments that matter. Royal blue shows up once in each piece, on the one thing you should look at.
Animals up close, and the people who love them.
The animal is always the star, close up and a little messy, a vet getting licked, a cat held up in a kitchen. That’s what owners love about their pets, and it’s what they want their vet to see too. The people and animals are licensed stock, and the clinic is rendered to set the direction for a real space.
One object, one idea, drawn plainly.
Some ideas don’t photograph well, like a price you see before the visit or a vet who answers at 2 a.m. So we drew them, one object each, a carrier, a care plan, a clock. A single spot of royal blue marks the part that matters.
Every post sounds like the front desk.
The best part of a good neighborhood vet is the front desk. The layouts are written in that voice, short, warm, and specific, with real prices and real hours, so a post reads like a note from someone who knows your dog.
Easy to spot from the sidewalk.
A neighborhood clinic gets found by people walking past. The yellow blade sign, the posters on a city wall, and the cards and badges all use the same few colors, so you know it’s Heirlume from half a block away.
