I plan to explore the nuanced role of pivoting in a startup’s journey, underscoring its value in unearthing genuine customer needs and maintaining agility in the early phases of a company, but highligting the peril of consecutive pivots later in a company’s lifecycle. I address the inherent risks of over-pivoting, and explain how pivots can lead founders down a path to a viable business they never intended to build. I dissect the prevailing Silicon Valley myth regarding the unrelenting pursuit of an idea, suggesting that it may bear fruit for some, but can misguide others. This piece is a contemplative exploration of pivotal decisions around pivoting or folding, emphasizing the need for brutal intellectual honesty and self-reflection when determining a company’s trajectory.
Hang tight for the rest. 😎