Creativity isn’t always just a spark in a blank mind but a structured synthesis of observations, research, and adaptation. In this post, I intend to debunk the myth of raw, de novo creativity, arguing that effective company names, brand designs, and advertisements often emerge from an intentional process of studying numerous examples and selectively compiling, tweaking, and adapting preferred elements to fit a given use case. Through exploring concrete examples in product naming, brand design, and video ad creation, the post will illuminate how creativity is not about conjuring ideas out of the blue, but about applying a logical process to achieve amazingly creative results in any scenario.
Hang tight for the rest. 😎